Google Ads provides various audience creation options, with custom segments being the most flexible and powerful choice. There seems to be a trend of poorly created audiences. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed.
Well-crafted audience segments can be optimized similarly to how you optimize search terms.
In this video, you’ll learn:
- Why you should create small audience segments.
- How to create audience segments that can be optimized.
- Why you should create both interest and search segments.
- The results from an advertiser who went through this optimization process.
Source: Google Ads and Search Engine Land
