Discover 5 ways to find new search terms for your PPC campaigns and stay ahead of the competition.

Are you struggling to find the right keywords for your paid search campaigns? It’s time to go beyond the Google Keyword Planner and discover new, relevant keywords.

Many keyword research tools don’t provide deep insights into user search behavior, making it hard for PPC managers to find new keyword opportunities.

This article looks at 5 tools and methods for finding keywords to help you discover new search terms and improve your campaigns.

By the end, you’ll have tools to improve your campaigns and gain a competitive advantage in your growth strategy.

Exploring Alternatives to Google’s Keyword Planner

The Google Keyword Planner is helpful, but looking into other research methods is important for finding more relevant searches.

To grow your business, it’s smart to increase relevant searches. More qualified traffic can result in more sales or leads.

Here are some helpful tools and methods to expand your campaigns.

1. Dynamic search ads (DSAs)

These ads use website content to automatically create ads and keywords.

You can find useful keywords for your regular search campaigns by looking at the search terms that trigger your DSAs.

Some strategist use LinkedIn DSA campaigns, moving successful terms to revenue-generating campaigns. Also uses ChatGPT for new keyword ideas.

2. Google Search Console

GSC shows you the search queries that brought clicks to your website. You can use this information to find new keywords and improve your ads.

3. Related searches on Google (People also search for)

When you search on Google, scroll to the bottom of the page to see related searches. These can help you find new keywords or variations.

I was looking for AI tools and found some great search term ideas.

If I managed a paid search account for AI tools, these terms would greatly improve the account’s performance.

4. Social monitoring tools

Monitor social media to find trends, popular topics, and common phrases in the industry.

These insights can help you find important keywords that match your audience’s interests.

While managing an account, I saw in the comments that customers preferred U.S.-made products.

I added related keywords, which increased non-brand traffic for the advertiser.

5. Customer persona research

Create customer personas using demographic, psychographic, and behavioral factors.

Use these personas to help you find new keywords that match their interests and behaviors.