You can now use better ad options and manage assets more easily with Google’s new responsive search ads.
Google is making advertisers switch their call ads to responsive search ads, requiring new details like landing pages and business names.
The upgrade improves ad flexibility and reach, making asset management easier.
Why it matters. If you use call ads for leads, take steps to keep your campaigns active. This new way of using call ads will give you better flexibility, reach, and asset management with the updated responsive search ad format.
Important changes.
- New call ads must have a landing page.
- Business names must be added at campaign or account level.
- Existing call ads without final URLs won’t automatically migrate.
What’s you must do.
- Upload name (business).
- Add final URLs to existing call ads.
- Create new ads in responsive search ad format.
What does this mean?. After a transition period, advertisers can no longer create new call ads in the old format.
Conclusion. Advertisers should take action now to keep their call ads effective, but Google states the change won’t affect ad performance.
