Google Unleashes Exciting New Agentic and Personalization Features in AI Mode!
Google is rolling out AI Mode in 180 countries and territories. This follows the recent expansion of AI Mode in the UK, India, and of course, the US. This extensive rollout aims to enhance user experience. It will integrate advanced artificial intelligence capabilities. The goal is to provide more personalized features and improved functionalities to millions of users around the globe. Google is leveraging the latest advancements in machine learning. It is set to revolutionize how people interact with technology. Tasks will become easier and more intuitive than ever.
Google announced:
“Starting today, we’re bringing more advanced agentic and personalized capabilities to AI Mode. This will help you make progress on your tasks. You will also get more tailored information based on your interests. We’re also bringing AI Mode to even more people around the world.”
180 countries and regions. Google has the whole list of countries and territories where AI Mode is now available. Google will continue to expand the list and update availability on that page.
AI Mode is still only available for English languages, as well. This limitation underscores the current phase of the technology’s development, emphasizing the focus on several markets where English is predominant.
In addition to this, Google has recently announced exciting new agentic experiences within AI Mode. One of the key features focuses on facilitating restaurant reservations. This makes it easier for users to secure a table at their favorite dining spots. This feature provides a seamless and efficient user experience. It allows individuals to navigate various dining options. They can book reservations with just a few clicks.
Moreover, Google has revealed plans to expand these capabilities beyond dining. Soon, users can expect to see functionalities that encompass local service appointments and the procurement of event tickets. This means that users will have the convenience of securing a restaurant spot. They will also be able to schedule necessary services like plumbing or electrical work. Additionally, they can purchase tickets to concerts and other events in their locality. These advancements significantly enhance how we interact with everyday tasks through AI. Ultimately, they offer a more integrated digital experience.
Here is what that looks like:
Personalized preferences. Plus, Google said searchers in the U.S. will see results tailored to their personal preferences. This applies to those who have opted into the AI Mode experiment in Labs. This starts with dining-related topics, helping you discover new restaurants and cafes that match your unique tastes. Google analyzes your previous searches, likes, and reviews. By doing so, it aims to create a customized dining experience. This not only suggests popular options but also highlights hidden gems in your area that you may not have considered. Imagine receiving personalized recommendations. They cater to your dietary restrictions or favorite cuisines. They also consider the ambiance. You might be looking for a cozy coffee shop. You might want an upscale dining venue for a special occasion. This innovative approach to search aims to enhance your culinary adventures. It connects you with local eateries that resonate with your individual palate.
Here is what that looks like:
Share links. You can now share the AI Mode responses with a new link sharing capability available in the U.S. Your contacts can jump into the AI Mode response where you left off. They can ask follow-up questions. They can continue exploring on their own. Senders are always in control of these shared links, which can be deleted at any time.
Some history. As a reminder, AI Mode was introduced in the US, within Search Labs back in March 2025. This innovative feature aimed to enhance the search experience by providing more intuitive results and personalized assistance. After the initial introduction, Google demonstrated AI Mode’s full capabilities. They did this at the Google I/O event in May of the same year. During this event, it was announced that AI Mode would be rolling out fully. It would be accessible to US searchers without needing to opt into it via Labs. This was a significant move that emphasized Google’s commitment to integrating AI into everyday search functionality.
The anticipation for this rollout grew over the subsequent weeks. The feature took three weeks to transition from the Labs to everyday use. By mid-June, AI Mode began its US rollout. This significantly changed the way users interacted with search. On June 24, 2025, Google took another significant step by launching AI Mode within Search Labs in India. This marked an expansion of the feature into one of the largest and fastest-growing digital markets in the world. After a short period, Google decided to remove the labs requirement. This made AI Mode available for all searchers in India. It enhanced user experience across a diverse set of languages and needs.
Following these developments, the reach of AI Mode continued to expand. As of now, AI Mode is available in 180 countries. This availability showcases Google’s ambition to democratize access to AI-driven search technology. This rollout has transformed the search landscape. It has also set a precedent for how AI can be integrated into various digital platforms globally. With AI Mode available in so many regions, users around the world can benefit from improved accuracy. They also enjoy faster responses and a more user-friendly interface. These features are all designed to meet the demands of modern search queries.
What is AI Mode. AI Mode is a new tab within Google Search that brings you into a more AI-like interface. Google said AI Mode “is particularly helpful for queries where further exploration, reasoning, or comparisons are needed.” AI Mode lets you explore a topic. It provides comprehensive AI-based answers. You do not need to do those comparisons and analyses yourself. We saw rumors of this news and it is finally officially here, for some of you.
AI Mode uses a “query fan-out” technique. It issues multiple related searches concurrently across subtopics. It also searches across multiple data sources. This technique then brings those results together to provide a response. Google said using this query fan-out method provides searchers with more breadth of information. It also offers more depth of information than a traditional search on Google.
AI Mode supports searching with text, voice, and images through its multimodal capabilities. Plus, AI Mode offers the conversational follow-up questions like you’ve seen in AI Overviews and Gemini.
Tracking AI Mode. You won’t be able to easily track AI Mode queries and data in Search Console. This data is logged in Search Console. Google lumps it all together with normal search, despite it being a separate tab within Google.com.
Now that AI Mode is outside of Search Labs in India, you will see this data in Search Console. However, it will just make it all super messy.
Why you should care. AI Mode is touted by Google as the future of Google Search. With the rapid advancement of technology, particularly in artificial intelligence, it is essential to stay ahead of the curve. Google’s commitment to hardware and software innovations is clear. They continually enhance AI Mode. This upgrade is being rolled out to more regions globally. Eventually, this upgrade will be accessible to all users worldwide, moving beyond the current phase of Search Labs.
This development marks the fourth full expansion of AI Mode, following its initial launches in the U.S., India, and the UK. The current rollout includes support for English languages across nearly 200 regions. This demonstrates Google’s ambition to provide a smarter and more intuitive search experience for users everywhere.
For businesses and webmasters, understanding AI Mode’s implications is crucial. You should be actively engaging with AI Mode to see how it affects your sites and clients. By experimenting with its features, you can gain valuable insights. You can learn how your content may be indexed, ranked, and displayed in search results. This knowledge is not just beneficial; it is vital for refining your SEO strategies in an increasingly AI-driven landscape.
In summary, being proactive in exploring AI Mode can give you a competitive edge. It allows you to adapt to the changing digital environment effectively. The future of search could well depend on how well you leverage these advancements for your online presence.
