Unlock the Power of Video: Discover How It Transforms Performance in Google Ads with New PMax Insights!
Google is incrementally improving metric visibility in Performance Max. This gives advertisers more insight into how creative choices impact performance. Video, in particular, affects performance significantly.
What’s happening. Google Ads has introduced a new “Ads using video” segment within Performance Max channel performance reporting. This allows advertisers to break down results based on whether video assets were included.
Why you should care. Marketers can now compare performance across placements that used video. This offers a clearer view into the role video plays across Google’s automated inventory.
It helps answer a key question in an automated environment. Is investing in video assets driving better results? This allows you to make more informed creative and budget decisions inside Google Ads.
Between the lines. Video is becoming more central across surfaces like YouTube and beyond. This update gives advertisers a way to validate the impact of investing in video assets within automated campaigns.
The bottom line. The new segment adds a layer of clarity to Performance Max. This helps advertisers better evaluate video’s contribution. It does this without changing how campaigns are run inside Google Ads.
